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How Jivana Achieved 5x Growth by Championing Chemical-Free Staples
indianretailer.com | Mar 25, 2025India's FMCG landscape is undergoing a massive transformation, with consumers increasingly prioritizing purity, health, and transparency in their everyday purchases. Amid this evolving market, Jivana, the B2C brand of Godavari Biorefineries Limited under the Somaiya Group, has carved a distinct niche. Founded with a clear mission to offer pure, unadulterated staples to Indian households, Jivana has swiftly gained recognition for its ethical sourcing, sustainable practices, and unwavering commitment to quality. The brand’s dedication to delivering chemical-free, minimally processed products has resonated with health-conscious consumers seeking authenticity and transparency in their food choices.
This FMCG brand has strategically aligned itself with five major trends shaping the Indian market — the shift to packaged products, heightened hygiene and safety concerns, demand for transparency and assurance, the growing influence of social media, and an increasing preference for health-focused offerings. By embracing these trends, Jivana is not only meeting consumer expectations but also redefining standards in the packaged staples segment.
The fast-moving consumer goods (FMCG) sector in India is experiencing a monumental shift. According to a report by Custom Market Insights, India's FMCG Market is expected to record a CAGR of 21.8 percent from 2025 to 2034. In 2025, the market size is projected to reach a valuation of $211 billion. By 2034, the valuation is anticipated to reach $1178 billion.
Swati Shukla, Head - Food and Farms (Jivana) at Godavari Biorefineries Limited said, “The Indian FMCG market is rapidly shifting towards packaged products driven by hygiene, health consciousness, and consumer awareness. At Jivana, we align with this trend by ensuring purity, adopting hygienic packaging, and empowering consumers to verify quality themselves.”
Competing in a Crowded Market Despite intense competition in the FMCG sector, Jivana’s adherence to quality and transparency gives it a unique edge. The brand refuses to cut corners, even when cost savings are possible. For instance, unlike many competitors who add sugar or preservatives to extend jaggery’s shelf life, it remains committed to chemical-free processing, prioritizing consumer health over profit margins.
“Jivana stands out through ethical sourcing, unwavering quality, and a deep-rooted commitment to sustainability — practices we have upheld long before they became industry buzzwords. We never take shortcuts, ensuring purity in every product while empowering consumers with awareness. This dedication has fueled our growth and earned the trust of those who value authenticity,” Swati stated.In the past three years, Jivana’s revenue has grown fivefold, crossing the Rs 100 crore mark. The brand’s strategic focus on expanding both geographically and across retail channels is expected to sustain this growth trajectory.
In the past three years, Jivana’s revenue has grown fivefold, crossing the Rs 100 crore mark. The brand’s strategic focus on expanding both geographically and across retail channels is expected to sustain this growth trajectory.
Sales Distribution Across Channels
Jivana’s sales are divided into two primary categories: General Trade (GT) and a combined segment of modern trade, e-commerce, and quick commerce. Currently, 70 percent of its sales come from general trade, which includes Kirana stores, mom-and-pop shops, and local retailers. The remaining 30 percent is driven by modern trade platforms, e-commerce sites, and quick commerce services, reflecting a growing consumer shift toward organized retail.
Swati emphasized, “We aim to expand Jivana’s reach across our existing seven states, not just in Tier I cities but also in Tier II and III towns. Consumers in smaller cities are increasingly health-conscious, and we want to make Jivana products available to them through multiple channels.”
Jivana products are already available on leading platforms like D-Mart, Reliance, Big Basket, Swiggy, Zepto, and Blinkit. The brand is further strengthening its presence across all major retail touchpoints to ensure seamless accessibility.
Consumer Trust Through Transparency
Indian consumers are becoming increasingly aware of the hygiene and safety advantages of packaged products. While loose staples once dominated the market, packaged sugar and jaggery are now witnessing higher demand. Jivana has been a pioneer in this shift by emphasizing hygienic packaging and untouched-by-hand processing.
“Commerce today is not just about selling; it’s about building trust, adapting to evolving consumer behaviors, and leveraging digital platforms to create seamless experiences. Brands that embrace innovation and transparency will lead the future of retail,” Swati noted.
Breaking the Mold
Jivana’s product innovation reflects its dedication to consumer health. One of its flagship products, sulphur-free refined white sugar, offers 100 percent purity by eliminating harmful traces of sulphur typically found in conventional sugar. Additionally, its natural brown sugar is enriched with essential minerals like magnesium and calcium, catering to health-conscious consumers.
Swati highlighted, “If your jaggery is filled with chemicals, you might as well have plain sugar. Our jaggery, purified using ladyfinger extract with no chemicals or added sugar, stands out as a healthier alternative. Naturally dark brown and rich in minerals, it enhances both flavor and well-being.”
Sustainable Supply Chain
Sustainability and ethical sourcing are integral to Jivana’s operations. Collaborating with over 35,000 farmers in North Karnataka, the brand ensures fair wages and promotes sustainable farming practices. Through its research arm, K. J. Somaiya Institute of Applied Agricultural Research (KIAAR), Jivana provides farmers with guidance on soil health optimization and reducing chemical use.
“Jivana’s supply chain is built for efficiency and freshness, from our large sugar mill in North Karnataka to our extensive distributor network. With real-time inventory tracking and optimized logistics, we ensure that pure, high-quality products reach retailers and consumers seamlessly,” Swati explained.
Future Plans
Jivana plans to deepen its presence within its existing seven states—Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Karnataka, Andhra Pradesh, and Telangana—by expanding into Tier II and III cities. Its goal is to increase product accessibility across all retail channels, including modern trade, general trade, and e-commerce.
“For now, we’re focused on strengthening our presence in the current markets. Once we achieve saturation, we will explore further geographical expansion,” Swati concluded.
Jivana is also eyeing international expansion, targeting regions with a significant Indian diaspora where authentic Indian staples like jaggery and spices are in high demand. With its unwavering commitment to quality and sustainability, Jivana is well-positioned to become a household name in both domestic and global markets.
Source: indianretailer.com
Godavari Biorefineries Limited Announces Investment in a New Corn/Grain-Based Distillery to Enhance Ethanol Production
Dec 16, 2024(Strategic Investment of approximately ₹130 Crore to Boost Ethanol Capacity with Dual-Feedstock Flexibility, Aligning with India’s Green Energy Goals.)
Mumbai, December 16, 2024: Godavari Biorefineries Limited (GBL) (BSE: Script Code 544279 | NSE: GODAVARIB), a pioneer in renewable chemicals and biofuels, has announced an investment in corn/grain-based ethanol to further strengthen its ethanol production capabilities. The company plans to invest approximately ₹130 crore in a new 200 KLPD corn/grain-based distillery as part of its existing operations, enhancing flexibility through dual-feedstock capability. The company reported a 25% Y-O-Y increase in revenue growth in H1FY25, demonstrating its operational strength and focus on sustainable growth.
Key Highlights of the Investment:
- Proposed Capacity: 200 KLPD corn/grain-based distillery.
- Investment Required: Approximately ₹130 crore.
- Mode of Finance: Internal accruals and debt.
- Commissioning Timeline: Q4 FY 2026.
This strategic move aligns with GBL’s long-term vision of supporting India’s transition to green energy while ensuring resilience against climate-induced risks. The new facility will offer operational fungibility, enabling the use of alternative feedstocks such as maize to mitigate disruptions caused by factors like poor monsoons and policy changes.
Mr. Samir Somaiya, Chairman and Managing Director of Godavari Biorefineries, said, “We are investing in new corn/grain-based ethanol production to complement our existing sugarcane-based operations. This will give us a dual-feedstock capability and will ensure more resilient ethanol production, even during climate-related disruptions, and position us to meet the growing demand under India’s ethanol blending program. This expansion will help us maintain production stability and contribute to India’s energy security goals.”
The expansion comes at a pivotal time as India’s ethanol demand rises, driven by its ambitious blending targets and increasing energy requirements for mobility. By leveraging dual-feedstock technology, GBL aims to strengthen its market position and ensure consistent growth.
About Godavari Biorefineries Limited (GBL):
Godavari Biorefineries Limited (BSE: Script Code 544279 | NSE: GODAVARIB), flagship company of Somaiya Group, is a leading integrated biorefinery specializing in bio-based chemicals, ethanol, and sugar production. The company operates cutting-edge facilities in Sakarwadi, Maharashtra, and Sameerwadi, Karnataka, and houses advanced R&D facilities in Mumbai and plant locations. Listed on the BSE Limited (BSE) and the National Stock Exchange of India Limited (NSE), GBL has a legacy of innovation and a commitment to sustainability, driving progress in renewable energy and green chemistry. For more information about Godavari Biorefineries, please visit www.godavaribiorefineries.com.
Looking to add specialty chemicals to our portfolio: Samir S. Somaiya, Chairman and Managing Director, Godavari Biorefineries
INDIA CHEMICAL NEWS | Jun 14, 2024How does Godavari Biorefineries contribute to development and production of sustainable bio based products?
Biorefinery means conversion of an agricultural biomass into food, energy, biofuels, compressed biogas and even electricity. It also means conversion of biomass into chemicals and materials.
Godavari has always been pioneering the conversion of biomass into these products. In the 1940s, it was sugarcane cultivation and sugar production. In the 1950s, it was the conversion of molasses to Ethanol. In the 1960s, we started small in making chemicals from Ethanol. In the 1990s, we were one of six projects in the country to be chosen by USAID to show how climate change can be mitigated by greenhouse gas mitigation projects. We were awarded a grant from the USAID to demonstrate the making of surplus power from bagasse. In the recent past, we were among the first companies to demonstrate the use of sugarcane juice/syrup as a feedstock for making Ethanol in India.
The company received a Rs. 15 crore grant from the Department of Science and Technology. Can you please share the details?
In biorefining, there is a need to have access to biomass and the question that we are trying to ask is how it can be done with reasonable cost which refers to Capex and Opex. Sugarcane processing companies save bagasse (8-9% on cane) and so have abundant feedstocks. Secondly, the distilleries make Ethanol seasonally. They have idle capacity. The idea is to use this idle capacity with a bolt-on facility to make Ethanol from bagasse with the addition of bagasse pre-treatment. So, there is no need to create a new facility all the way from biomass pre-treatment, collection, pretreatment, fermentation and purification. We just need the treatment of the biomass to convert to sugar for fermentation. This is the whole concept and we want to try and pioneer and see how it is possible.
When do you see this finally shaping up?
To be able to demonstrate this in a reasonable manner, a policy environment needs to be in place. The creation of PPAs (Power Purchase Agreements) enabled sugar mills to install power plants. Similarly, a mandate for Ethanol blending with a declared price for juice/syrup helped create that investment). Similarly, a policy framework for 2G Ethanol will help spur investment. The moment we create a framework and a market, only will then one allow or incubate innovation to make it happen.
How favourable government policy is accelerating growth of bioenergy, Ethanol and bio-based speciality chemicals? At the G20 Summit, many nations came together to create an association for Ethanol. How will this help companies like you in the long run?
One is the Indian context and the other is the global context. In India, there is a need to have energy security that supplements and substitutes the energy that the country imports from overseas. India is rich in biomass and the policies have to encourage the conversion of biomass. The government mandates Ethanol blending and is targeting 20% blending in the next couple of years. Similarly, there is a mandate that is going to come for Compressed Biogas (CBG).
India has to look at it also from an energy security as well as climate change angle. India is committed to achieve net zero by 2070. Moreover, India has a lot of small farmers and their income security is necessary and this is helped by a dual product from sugarcane if it can go to sugar and Ethanol. The infamous sugar cycle that used to have big surpluses and deficits gets insulated because these surpluses can go into the Ethanol.
Are you also looking at focusing on CBG? How many plants are you planning to set up?
We will certainly do that and at the moment we are exploring the setting up of a CBG plant.
How is Godavari contributing to the Government of India's ambition on these fronts?
As mentioned, we were the first off the post when the policy of Ethanol from sugar cane juicer syrup was announced.
We increased our Ethanol capacity from 200,000 to 320,000 litres per day. Later, we increased the capacity from 320,000 to 400,000 litres per day and now we have gone from 400,000 to 600,000 litres per day. We are very active in increasing the Ethanol programme. We are looking at grain and maize as a feedstock in the coming future to make this a multi feedstock facility. We are also looking at CBG in the future.
You are setting up a grain-based Ethanol project. What is the current status of the project and when are you planning to complete it?
We have already received necessary approval from the government. It will help us as a dual feedstock and lead to risk mitigation. As it is a short-term crop, in case there is a monsoon failure, it also gives us a twin feedstock to run our facilities, enhancing capacity utilization of the distillery. Grain-based plant is being planned for two lakh litres per day.
What are your plans for bio-based chemicals?
In addition to making our Ethanol facility, multiple feedstock facilities, we are also looking to add Specialty Chemicals to our portfolio. We believe that the use of bio-based biomass to make chemicals, and in particular Speciality Chemicals, is going to be also an area of future development.
There is a big thing of looking at biogenic carbon as a feedstock compared to fossil carbon. This is encouraged by either boardroom commitments, regulations or customer preferences. So, Godavari is continuing to work to make Specialty Chemicals that may find application in Pharma Intermediates, Agro Intermediates or in Coatings, Paints and a wide variety of chemical applications.
We are working with customers closely to see whether we make a drop-in product or it could be a green substitute with slightly better properties so that the substitution may create a better category of product. Traditionally, these things don't happen overnight. You are not substituting a fossil commodity with a green commodity and that would not work because it has a very different economic base. It takes time to work with customers. Godavari is definitely looking to work on bringing in new products in the next financial year.
How does biorefinery foster a culture of innovation and how will research and development play in its growth?
We look at research from four points of view. We look at research on the farm and agriculture site because ultimately biomass is grown on the farm. We have laboratories in Mumbai for lab work. We have pilot plants and research facilities with slightly larger lab facilities in the plants and Anally we have some pilot plants where we can do a semi-commercial business before we go to commercial. So, we have a comprehensive culture of innovation. We have many Scientists and Engineers working with us and we also collaborate with people outside.
What sort of approach to waste management and utilization of waste streams in the operations that you do?
I think the first idea is to think of waste as wealth and see how one can find use in all the waste streams that we have. Recycling brings value from it. Around 50-60 years ago, molasses itself was a waste stream and it became Ethanol. Bagasse was a waste stream and it became electricity. We have various streams today. Now, we are looking at finding ways to extract potash out of the ash of the incineration boilers in a distillery. We are making bricks from some of our other ash. We are also working very seriously on recycling streams.
How does Godavari ensure sustainable sourcing practices and support the local agriculture community?
We are now focusing on research for sustainable sourcing. We often see depletion of oil reserves, gas reserves, trees or coal but we don't observe the depletion of the soil carbon. Ultimately, it is the soil carbon that will convert to biomass, which we can either use for food or energy. The depletion of soil carbon depletes will reduce yields of these products. At the same time, if we can increase this soil carbon, we are going to improve the yields and sequester a lot of carbon in the atmosphere. We are executing a big project on this with Somaiya Vidyavihar University. Agriculture researchers are working on this with a lot of farmers and trying to see whether we can do this on a large scale.
How do you see Godavari Refineries integrating sustainable practices into its overall operations, including resource consumption and emission reduction?
Sustainability is part of our DNA. When we work with farmers to improve soil carbon, we also ask them if they can intercrop with nitrogen Axing kinds of crops such as soya to reduce the use of chemical fertilizers. We are working with them to use traditional agro-ecological practices. The success of this will automatically start sequestering more soil carbon and reduce Scope 3 emissions. Secondly, once CBG is in place, one can also work with tractor manufacturers to start using tractors on CBG. This is futuristic thinking but it is doable.
We are constantly thinking of how we work on energy efficiencies to further reduce Scope 2. We can produce more electricity from the same biomass. When we are continuously innovating to make products from biogenic carbon, we will continue to reduce Scope 3 as we supply.
For us, sustainability is not just environmental but also social, and we keep educating farmers about soil carbon. Hence, it is the wider definition of sustainability that we work on. When we are able to produce a product that may have a better profile for customers, you have actually achieved a complete win. We are also getting certifications from global bodies such as Bonsucro.
When are you planning to achieve net carbon zero?
We published our first sustainability report and we will articulate a strategy going forward. We want to build our strategy of converting biomass into biofuels, foods, sugar, electricity and more a whole range of new chemicals. This is not a 12 month exercise but a continuous exercise. We will continue to innovate and the effect will be seen in quarters and also in years.
Your thoughts on the future of the biofuel programme?
The Prime Minister at the 90th anniversary of the RBI mentioned about the Ethanol programme. He gave an interview in which he talked about the Ethanol Blending Programme and it finds mention in the BJP manifesto. I believe if India has to maintain its path to net zero and maintain its energy security in the light of current geopolitics, the Biofuel programme will grow.
Does the company plan to go for the IPO in this financial year?
We are certainly looking at Aling DRHP this year.
We are looking at grain and maize as a feedstock in the coming future to make this a multi feedstock facility.
Source: India Chemical News
Inauguration of Specialty Chemicals Plant at Sakarwadi by Padma Vibhushan Prof. M. M. Sharma and Hon'ble Mr. Bart De Jong, Consul General of Netherlands in Mumbai
May 24, 2024
We are delighted to announce the grand inauguration of our state-of-the-art Specialty Chemicals Plant at Sakarwadi, Maharashtra. The ceremony was honored by the esteemed presence of Padma Vibhushan Prof. M. M. Sharma and Hon'ble Mr. Bart De Jong, Consul General of the Netherlands in Mumbai, along with other distinguished guests.
The inauguration marks a significant milestone in our journey towards innovation and excellence in the production of specialty chemicals. This advanced facility, equipped with cutting-edge technology, underscores our commitment to the highest standards of safety and environmental sustainability.
Padma Vibhushan Prof. M. M. Sharma, a luminary in the field of chemical engineering, performed the ribbon-cutting ceremony and delivered an inspiring address. He highlighted the critical role of research and development in the chemical industry and praised our efforts in establishing a plant that represents the future of specialty chemicals manufacturing.
The event was further distinguished by the presence of Hon'ble Mr. Bart De Jong, Consul General of the Netherlands in Mumbai. In his address, Mr. De Jong emphasized the importance of international cooperation in advancing technological and industrial growth.
GBL receives financial assistance for scaling up 2G ethanol technology from MoP&NG
Oct 13, 2023
GBL receives financial assistance of 15 Crore for scaling up its 2G ethanol technology from Centre for High Technology (CHT) - Ministry of Petroleum & Natural Gas Government of India under PM – JIVAN yojana.
The funds will be utilized to scale up GBL’s 2G ethanol technology at Sameerwadi Karnataka.
GBL has developed innovative technology for conversion of sugarcane bagasse to value added fuels and bio chemicals in-house. GBL is currently operating 1TPD biomass processing plant at Sameerwadi Karnataka.
Godavari Biorefineries honoured with two SISSTA Awards
Aug 29, 2022
Mumbai, 29 August 2022: Godavari Biorefineries Ltd (GBL), a pioneer in manufacturing ethanol-based chemicals in India and one of the largest producers of ethanol in India, has been awarded with two prestigious accolades at the 51st Annual Convention hosted by SISSTA.
We believe that based on the extensive and qualitative work done, the first award that was bestowed upon Godavari Biorefineries was the Platinum Award for “Best Sugarcane Development (2021-2022)” in the Karnataka Region. Secondly, Godavari Biorefineries’ paper titled, ‘Performance Enhancement of Biological Treatment Plan’ authored by Mr. Suryaprakash, GM (Co-gen), was selected for the ‘Best Paper Award in Process’ and was honoured with a Shri Mydur Anand Gold Medal for the same.
The awards were presented during SISSTA’s 51st Annual Convention which was held on 26th August, 2022 at Rahul Convention Centre, Tirupati, Andhra Pradesh. More than 600 individuals, including members, mill owners, technocrats, research-institutions, government officials and other dignitaries of the sugar industry participated in the event. The convention comprised the latest research papers of scientific, technological and managerial importance with respect to sugar and its allied industries.
Speaking about winning the two prestigious awards, Mr. Samir Somaiya, Chairman and Managing Director, Godavari Biorefineries Limited, said, “We are truly honoured to receive these awards, especially from such a reputable association like SISSTA. This is a testament to the hard work we have been putting in. We were here last year, as Godavari Biorefineries won the Silver Award for Best Distillery in Karnataka Region at SISSTA’s 50th Annual Convention, and I am certain we will be here next year as well.”
Godavari Biorefineries Ltd. is one of the largest producers of ethanol and a pioneer in manufacturing ethanol-based chemicals in India. The company has a diversified product portfolio that comprises bio-based chemicals, sugar, rectified spirits, ethanol, other grades of alcohol and power.
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About Godavari Biorefineries
Godavari Biorefineries Limited, established in 1956, is the flagship company of the diversified Somaiya group, which has interests in inter alia, the education, agricultural research, renewable energy and healthcare industries. We utilise sugarcane as a feedstock to manufacture a wide range of products, including sugar, ethanol, bio-based chemicals and power and were among the first few companies in India to utilise sugarcane juice and syrup for the production of ethanol. We currently have two manufacturing facilities, one manufacturing facility located in the Bagalkot district in Karnataka (“Sameerwadi Manufacturing Facility”) and another manufacturing facility located in the Ahmednagar district in Maharashtra (“Sakarwadi Manufacturing Facility”).
The chemicals manufactured by us comprise of ethanol-based chemicals such as ethyl acetate, bio-ethyl acetate, MPO, 1,3 butylene glycol, crotonaldehyde, acetaldehyde, acetic acid, bio- acetic acid and paraldehyde (“Bio-based Chemicals”). The Bio-based Chemicals manufactured by us find application in various industries, including the agrochemical, cosmetics, flavour and fragrance, food, fuel, paints and coatings and pharmaceutical industries, while the ethanol manufactured are sold to oil marketing companies and also find application in the beverages, pharmaceutical and chemical industries.
To learn more about our product portfolio please visit www.godavaribiorefineries.com.
Disclaimer
“Godavari Biorefineries Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India. The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers, Equirus Capital Private Limited at www.equirus.com, and JM Financial Limited at www.jmfl.com, and the websites of the stock exchange(s) at www.nseindia.com and www.bseindia.com, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see "Risk Factors" of the RHP, when available. Potential investors should not rely on the DRHP for any investment decision.
The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”) or any other applicable law of the United States and, unless so registered, may not be offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable U.S. state securities laws. Accordingly, the Equity Shares are being offered and sold outside the United States in offshore transactions as defined in and in compliance with Regulation S and the applicable laws of the jurisdiction where those offers and sales are made. There will be no public offering in the United States.”
For more details, please contact:
Pushpendra Dhansoia | 90290 37173 | dhansoia.pushpendra@somaiya.com
Expanding to make 600,000 litres of Ethanol per day
India Chemical News | Jul 05, 2022It is estimated that over 62 million tons of biogas can be produced from various renewable sources. Through the SATAT programme, the government has set an aggressive target to produce 25 million tons of biogas by 2025 meeting 40% of India's gas requirement.
How will biofuel, bio-CNG, and bio-electricity impact India and its economy in the long run?
The current geopolitical turmoil has dramatically increased costs of food and fuel. In addition, the entire world faces climate change. India must address its energy security and finally being an agrarian nation with millions of small farmers, India needs to provide meaningful livelihoods to its population. This can be met with farmers growing crops for food and fuel.
Renewable energy can help address these three challenges. India has an abundance of sunlight. This sunlight can help us generate solar power, but also help the crops we grow be a source of energy. Renewable energy, as opposed to energy derived from fossil fuels, helps combat and mitigate climate change.
Sugarcane is one such crop. India makes more sugarcane than it needs for sugar. The government has recognized this sugarcane surplus as a source of energy. Energy from sugarcane comes to us in three forms - ethanol as a biofuel, bio-CNG, and bio-electricity. All three have tremendous potential to meet our energy needs for mobility as well as home needs.
The Government of India in June 2021 has articulated an aggressive and excellent roadmap for ethanol blending. That report is very comprehensive and very well articulates the steps that need to be taken to take this opportunity forward. In fact, the government has advanced the target date for 20% ethanol blending from 2030 to 2025. The government is also encouraging the conversion of grain to ethanol, knowing fully well, that the total ethanol demand will exceed 15 billion litres (across all applications in 2025). Of these 15 billion litres, 10 billion will be used as a fuel.
The future will still require higher ethanol blending and energy self-sufficiency. The government is already piloting E100 as a fuel, and is asking the automobile manufacturers to make flex fuel cars. India has many other sources of biomass that can be used to generate compressed biogas. It is estimated that over 62 million tons of biogas can be produced from various renewable sources. Through the SATAT programme, the government has set an aggressive target to produce 25 million tons of biogas by 2025 meeting 40% of India's gas requirement.
Every sugar mill makes surplus electricity as it generates steam to meet its process needs. This electricity is exported to the grid, and can be used to meet the growing power needs of the country, and be a source for mobility as cars move towards electric vehicles.
Every sugar mill generates electricity as a co-product by using efficient high pressure boilers and turbines. Each sugar mill can export about 30 kwh/ton crushed of electricity while crushing cane (excluding saved bagasse). 320 million tons of cane will mean 9.6 million mwh of electricity. An electric car can give a mileage of about 7 km/kwh. This equates to about 67 billion km of distance traveled.
Petrol gives on average 10 km/l. This translates to 6.7 billion litres of petrol saved (to put this number in context, India consumed 42 billion litres of petrol in 2019). The combination of these will go a long way in addressing India’s energy security, mitigate climate change and improve farmer incomes. Further, it will also make India stronger in the context of geopolitical, climate and energy shocks.
Will India reach 20% Ethanol blending by 2025 and introduce E20 fuel by 2023? How will this result in transformation of biorefineries and rural economy?
India will reach 20% blending by 2025. There are large investments happening to convert sugarcane syrup and/or B molasses to ethanol. Simultaneously, there are investments in setting up grain based ethanol facilities.
With these initiatives, the country is poised to achieve a 20% blend by 2025. With the manufacture of flex fuel cars, and the imperative of energy security especially in the face of global supply shocks, there is a greater consensus on implementing green and sustainable sources of energy and biomaterials.
This will provide an option to agribusinesses to make foods and fuels. This will lead to a stability of revenue streams and consequently farmer incomes. To give an example, earlier, sugarcane was used only to make sugar. Surplus production of cane weighed heavily on the sugar market, leading to surpluses, lower selling prices and sales, cane arrears, and then lower cane production - amplifying surpluses and deficits.
The Biofuel market provides a ‘sink’ for production and stability to the markets and to farmer incomes. This will lead to the set[1]ting up of industry in rural areas and will translate to rural prosperity.
What’s the present yearly capacity of Ethanol for Godavari Biorefineries? Are you further expanding your ethanol capacity?
Godavari has always been at the forefront of making ethanol from sugarcane. The company rapidly increased its ethanol capacity from 200,000 litres per day to its current ethanol capacity of 400,000 litres per day
We are currently expanding to make 600,000 litres per day from the coming sugarcane crushing season. Next year, we further plan to add a bolt on capacity for adding grain as a feedstock giving us greater flexibility and resilience in our ethanol capacity.
The company is planning to jump into Ethanol based Specialty Chemicals for Pharma Intermediates and Agro Intermediates. Any development on this front?
The company is already in the business of ethanol based specialty chemicals. Chemicals comprised almost 35% of our business in the year ended March 2021. The company plans to continue to expand in the business of making specialty chemicals in a wide range of end use applications, including pharmaceutical intermediates, agrochemicals, coatings, and more.
What’s your approach to sustainability and plans for achieving net zero? Sustainability initiatives that will improve resource and product sustainability for the company?
The company fundamentally believes in using renewable resources to make fuels, energy, biochemicals, biomaterials and other products. Sugarcane and ethanol are used to make all the products listed above. The company believes in the concept of a cascading and circular biorefinery.
In addition, the company is also working with farmers to use drip irrigation, inter-crop[1]ping, remote sensing, soil testing, bio-fertilizers, and traditional agro-ecology practices like Panchagavya and Jeevamrut to reduce the carbon footprint, improve soil health, improve farm yields and incomes.
What is the latest development regarding your R&D facilities?
The company has three R&D facilities outside Mumbai and at each of its manufacturing locations. The company has R&D facilities from laboratory to pilot plant facilities. Godavari believes in co-creating end-use applications with collaborators and customers. Since these research programmes are developed internally, these facilities are needed to optimize reaction conditions, yields and scale up.
Source India Chemical News
Godavari Biorefineries Ltd is now a part of a Bonsucro multi-site certificate
Oct 23, 2021Our ethanol and biochemical plant in Sameerwadi, Karnataka and Sakarwadi, Maharashtra are now a part of a Bonsucro multi-site certificate which comes under the Bonsucro MB Chain of Custody Standard. Bonsucro’s Chain of Custody Standard ensures the traceability of sustainability claims along the supply chain from the farm to the end user. This scope of certification covers the following current and near-future products — ethanol, ethyl acetate, acetic acid, butyl acetate, butylene glycol, butanol. Our plants would be the first in India to receive the same.
About Bonsucro
Bonsucro is the global sustainability platform for sugarcane, one of the world’s most important crops. Its purpose is to collectively accelerate the sustainable production and uses of sugarcane – for farmers, millers, buyers, and end users. It convenes its members and other partners to address critical challenges in the sugarcane sector, and drive performance and impact through its system of sustainability standards for sugarcane.
Bonsucro works across all sugarcane products and derivatives – sugar, ethanol, molasses, and bagasse. It also works across both traditional and newer market sectors, from sugar and alcohol to biofuels and bioplastics.
To learn more about Bonsucro, visit its website: www.bonsucro
Godavari Biorefineries Limited wins the FKCCI Export Excellence Award 2021
Sep 17, 2021Godavari Biorefineries Ltd. was recognized by the Federation of Karnataka Chamber of Commerce & Industry (FKCCI) for its outstanding export performance at an award held in Bangalore on September 15, 2021. It was awarded with the Best District Export Award, Bagalkot. The award was handed over by Shri. Murgesh Nirani, Minister for Large and Medium Industries, Government of Karnataka.
The award was given to Godavari Biorefineries for the Best Export Performance during 2020-2021 of district based exporter of the State (excluding Bangalore Rural & Urban Districts).
About the awards:
FKCCI – Export Excellence Awards is one of the flagship events conducted annually by FKCCI, wherein the exporters of Karnataka in various categories at both the State and District levels are recognized, lauded and best performers are felicitated.
Launched by FKCCI in the year 2006, Export Excellence Awards is an initiative that nurtures, develops and encourages exporters of various categories in the state of Karnataka. This initiative is built on the premise that partnerships between FKCCI in the State of Karnataka, and exporters can help bring about significant change through improved education, exposure, and encouragement in the export industry for the entrepreneurs.
Godavari Biorefineries Limited to set up India’s largest capacity sugarcane syrup based ethanol plant
Apr 27, 2021
Mumbai, April 27, 2021: Godavari Biorefineries Limited (GBL), one of the pioneers in the manufacture of alcohol and alcohol-based chemicals in India will be expanding its current distillery capacity to become India’s largest syrup-based ethanol plant. Godavari has appointed Praj Industries for its expansion plans. As a part of this project, Praj will expand Godavari's existing ethanol manufacturing capacity from 400 KPLD to 600 KLPD, using sugarcane syrup.
While the world is moving towards sustainable practices to reduce carbon footprints, governments all over the world are promoting policies/programs to encourage companies/industries to incorporate green practices. The Government of India has also made several strategic interventions by way of expanding the ethanol blending programme, enabling the conversion of sugarcane juice/syrup to ethanol, other progressive policies, and conducive financial mechanisms. This helps India meet its energy security for transportation fuel by using biofuels, further helping fight climate change. It also helps bring more stability to farmer incomes by giving optionality to companies using sugarcane to make either sugar or ethanol. This capacity expansion planned by GBL is in line with the government’s biofuel policy to increase the ethanol manufacturing quantity in India using various sugary feed stocks.
The expansion capacity at GBL Plant will continue to be a zero liquid discharge facility.
Speaking on the occasion, Mr. Samir Somaiya, Chairman & Managing Director of Godavari Biorefineries Limited said, “Responding to government’s vision of Atmanirbhar Bharat, we decided to divert sugar cane syrup to distillery to manufacture Ethanol during the current season and expanded from 320 to 400 KLPD to continue our journey . We are happy to associate with Praj as our technology partner for our expansion plan. Praj will design, engineer, supply, install and increase our capacity from 400 KLPD to 600 KLPD ethanol production using sugar syrup as raw material. We look forward to building on our mutually rewarding relationship with Praj with our new ventures.”
Godavari Biorefineries Ltd., one of the first companies to associate with the government’s expanded program and supplied a large quantity of ethanol to the “Ethanol Blending Program” last year. Last year, the company delivered 45 million liters of ethanol to the program. Godavari Biorefineries pioneered the use of sugarcane syrup for making ethanol by diverting almost 30% of sugarcane directly following the Brazilian model. This year, the company is contracting to deliver more than 75 million litres for the ethanol blending programme. In the future, the company plans to produce more than 100 million litres in a single location.
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Godavari Biorefineries Ltd:
Godavari Biorefineries Ltd. a member of the Somaiya Group, was established in 1939 and is one of India’s leading and sustainable company producing sugar, other foods, biofuels, chemicals, power, compost, waxes, and related products, using sugarcane and other biomass as the primary feedstock. Our manufacturing plants are located at Sameerwadi, Bagalkot district in Karnataka and Sakarwadi, Ahmednagar district in Maharashtra.
Using molasses, a by-product of sugar production, as a feedstock, we are among the larger producers of ethanol in India. Now we are expanding our ethanol capacity by using Sugar Syrup. A pioneer in the use of ethanol as a feedstock of the production of chemicals, we make various chemicals, such as acetaldehyde, ethyl acetate, crotonaldehyde, MPO, paraldehyde. Our products are used in thousands of everyday products including adhesives, solvents, inks, flavours, plastics, and several others.
We have a multi-storeyed state-of-the- art research facility to focus on research and innovation to address the significant and growing demand for chemical products made from renewable feedstock. To learn more about our product portfolio please visit www.somaiya.com
For more information, please contact:
Pushpendra Dhansoia, +91 9029037173, dhansoia.pushpendra@somaiya.com